Journal

Gyms are no longer just about getting fit, losing weight, muscle building or chasing aesthetic goals. Members look for a holistic experience that helps them deal with the stresses of the modern world and the strains of physical training.  More members now understand that recovery is just as important as exercise, and they’re looking for gyms that offer dedicated recovery spaces alongside traditional workout areas.

High-intensity workouts push the body to its limits, but what about the mind? Stress, anxiety, and burnout are common challenges for gym-goers, especially in today’s fast-paced world. This is why cold therapy, particularly ice baths, is gaining popularity in gyms worldwide—not just as a recovery tool, but as a powerful way to build mental resilience, discipline, and emotional control.

Have you ever wondered why so many women are embracing cold water therapy? Beyond the invigorating rush, emerging research suggests that cold immersion might offer unique benefits for female hormonal health through several fascinating mechanisms.

This article explores how cold water immersion (CWI) influences mental health, examines its application in treating specific conditions such as anxiety, depression, bipolar disorder, and ADHD, and delves into the scientific mechanisms underlying these effects.

Have you ever wondered why some people handle life's challenges with more calm and confidence? That quality—resilience—isn’t just a personality trait; it’s a skill we can all develop. Surprisingly, cold water may be one of the most powerful tools for building it.

Cold water immersion is transforming the fitness industry. Once reserved for elite athletes, ice baths are now a staple in gyms worldwide—helping members recover faster, build resilience, and improve overall well-being.

Today’s gym-goers understand that training alone isn’t enough. Sustainable fitness isn’t just about how hard you push—it’s about how well you recover. With rising awareness of mental health, nervous system regulation, and injury prevention, recovery is no longer a luxury—it’s a necessity.

The most forward-thinking gyms are evolving beyond traditional fitness, integrating holistic recovery services such as ice baths, saunas, breathwork, and nervous system training. The result? Higher retention, increased revenue, and members who stay healthier and happier in the long run.

It’s a physiological fact, women do feel cold more intensely than men. They begin shivering at higher temperatures, their skin cools faster and report discomfort quicker. But this heightened sensitivity doesn't mean weakness. Instead, it reflects a fundamentally different physiological response to cold.

This evolution isn’t just a passing trend; it’s a response to a deeper understanding of how the body and mind work together for optimal health and performance. Recovery is no longer seen as an afterthought—it’s becoming the foundation of sustainable fitness.

This International Women's Day, we're proud to spotlight the remarkable women who help make Brass Monkey a place where resilience thrives and boundaries are pushed daily. We sat down with several of our team members to discuss their experiences, inspirations, and what it means to challenge limits both in and out of the workplace.

Many of us are breathing wrong. As humans, when it comes to breathing we have two choices; nasal breathing or mouth breathing. They both lead to the same place, the throat, so it shouldn’t matter which one we choose… not quite! 

Cold water immersion has become a game-changer in gyms worldwide, helping members recover faster, build resilience, and improve overall wellness. But adding an ice bath to your facility isn’t just about dropping a tub of cold water in the corner and expecting it to transform your gym.

Cold water exposure is rapidly emerging as a must-have amenity in forward-thinking fitness facilities. For gym owners and studio operators, adding ice baths presents a significantly more cost-effective solution compared to alternatives like custom plunge pools or 

We’ve just completed a fabulous job with the guys at 1Rebel. One of our ice baths was installed alongside a cutting edge sauna to deliver a truly unique contrast therapy experience. Our founder Dan sat down with James from 1Rebel to get his thoughts and see if he had any advice to share with businesses thinking about doing the same.

The last five years have seen a huge rise in the popularity of ice baths and cold plunges, and a growing awareness amongst gym goers of the health benefits of regular cold dipping. In the early days this was driven by residential sales, but increasingly gyms, spas, hotels, and even sports teams, have been driving demand worldwide.

Setting goals is important, but ambitious targets without supporting habits get old fast. Incorporating helpful habits into your daily routine can enable you to shift the parameters of your comfort zone, increasing the strength and resilience of your mind and body.

Ice baths have become more than a recovery tool - they’re a strategic performance booster, whether for post-exercise muscle relief or pre-exercise endurance. From athletes to wellness enthusiasts, the huge advantages of ice baths are being discovered.