Ice baths and cold plunges are gaining in popularity with high-end gyms worldwide.
Find out how they could help your business retain members and grow your brand.


Free guide
How to grow your business with ice baths
At Brass Monkey, we’re witnessing a global shift in how gyms approach fitness—moving beyond aesthetics to a holistic focus on performance, recovery and wellbeing.
The most forward-thinking gyms are embracing cold water immersion, giving members a powerful tool to train harder, recover faster, and stay engaged longer. Those leading the way aren’t just offering ice baths, they’re creating an experience that builds loyalty, strengthens community, and boosts revenue.
Our free guide shares the insights we’ve gained from working with top gyms worldwide. Our goal? To help you seamlessly integrate recovery into your space and stay ahead of the game.
At Brass Monkey, we’re witnessing a global shift in how gyms approach fitness—moving beyond aesthetics to a holistic focus on performance, recovery and wellbeing.
The most forward-thinking gyms are embracing cold water immersion, giving members a powerful tool to train harder, recover faster, and stay engaged longer. Those leading the way aren’t just offering ice baths, they’re creating an experience that builds loyalty, strengthens community, and boosts revenue.
Our free guide shares the insights we’ve gained from working with top gyms worldwide. Our goal? To help you seamlessly integrate recovery into your space and stay ahead of the game.

Download our free ice baths for gyms guide
For those who demand more
Brass Monkey are trusted by some of the world’s leading spas, hotels and gyms.


Trends
The growing global demand for ice baths and cold plunges in gyms
The last five years have seen a huge rise in the popularity of ice baths and cold plunges, and a growing awareness amongst gym goers of the health benefits of regular cold dipping. In the early days this was driven by residential sales, but increasingly gyms, spas, hotels, and even sports teams, have been driving demand worldwide.
The last five years have seen a huge rise in the popularity of ice baths and cold plunges, and a growing awareness amongst gym goers of the health benefits of regular cold dipping. In the early days this was driven by residential sales, but increasingly gyms, spas, hotels, and even sports teams, have been driving demand worldwide.
Commercial ice bath frequently asked questions
Got a specific question you need answering? get in touch
What is the difference between our residential and commercial ice baths and cold plunges?
Simply put our commercial ranges are built with superior filtration and temperature controls to handle the large user loads and demand of spas and gyms.
Do Brass Monkey pro ice baths have filtration systems?
Yes, all our commercial ice baths and cold plunges are fitted with built-in filtration systems to keep the water clean. Filtration systems are different depending on the model/range or what output you are looking to achieve based on expected user load.
Do the baths include temperature control?
Yes, all of our ice baths and cold plunges are easily temperature controlled so you can maximise your members experience.
Do you offer support when installing ice baths into gyms
Your gym or fitness studio is unique. So our process is designed to ensure your experience is as exceptional as our ice baths. You can learn more regarding our process here.
Is training provided with Brass Monkey?
Gyms that prioritise education see dramatically higher engagement and satisfaction. At Brass Monkey, we offer training and guidance on all of the above, delivered by our team through our comprehensive support package ProCare that comes free with every Ice Bath.
We also have a wealth of knowledge available for free, compiled and presented in easy to digest format in our Deliberate Cold Exposure Guide.
How will ice baths and cold plunges improve my gyms membership experience?
The challenge isn't just getting members through the door—it's creating an environment where they want to stay, grow, and thrive.
Common Member Challenges:
- Training plateaus and recovery setbacks
- Fluctuating motivation levels
- Modern life's constant pressures and stresses
How Cold Water Immersion Transforms the Experience:
- Accelerates recovery, allowing consistent training
- Enhances sleep quality and daily energy
- Provides powerful mental clarity and resilience
By integrating ice baths, you're not just adding equipment—you're creating a sanctuary where members can reset, recover, and push forward with renewed purpose.
How easy is it to set up an ice bath in my gym
We have many ice bath options from simple plug and go to fully custom installs. Speak to one of our experts today and we can advise you on the best solution depending on space and needs.