The business case for adding Ice Baths to your Fitness Facility
It's no secret that cold water exposure is rapidly emerging as a must-have amenity in forward-thinking fitness facilities. For gym owners and studio operators, adding ice baths presents a significantly more cost-effective solution compared to alternatives like custom plunge pools or Cryochambers. While cryochambers can cost upwards of £150,000 and require extensive infrastructure modifications, our commercial-grade ice baths range from £10,000 to £30,000 depending on user capacity.
Beyond the initial cost advantage, ice baths offer superior long-term value. Unlike cryochambers that demand specialised maintenance and high energy costs, or custom pools requiring complex plumbing and construction work, Our commercial ice baths are designed for straightforward installation and efficient operation. They're currently the only truly commercial-grade solution in the market, engineered specifically for high-volume facility use. Our pro range caters for lower user load volume whilst the Spa range can cater for up to 400 people per day.
The revenue potential is compelling. Premium membership tiers including unlimited cold plunge access typically command £30-50 more per month, whilst pay-per-use models generate £15-25 per session. This creates a clear path to ROI within months, not years as with cryochambers. The maintenance costs remain manageable, primarily involving routine water testing and minimal electricity for cooling systems.
Most importantly, ice baths serve as a powerful differentiator in today's competitive fitness market. They attract dedicated recovery-focused athletes and wellness enthusiasts who tend to be long-term, committed members. This amenity positions your facility as a comprehensive training centre rather than just another gym, helping justify premium pricing across all membership tiers. With the significantly lower barrier to entry compared to cryotherapy chambers and custom installations, ice baths represent the most practical and profitable way to enter the recovery space.
