Apparel

Your Tribe is calling

Here’s to sharing that life-changing hit together. Our clothing is engineered for your cold dips, wherever, however, whenever. Wear it for that feeling. Knowing you’re about to take on the cold, and win. Immerse in the power, swim in the freedom and take it with you. Wear it like a badge of honour. A crest of the cold. And feel ready for anything. BRRRING IT ON.

Planet before profit Planet before profit

Planet before profit

Every piece of packaging and labelling are fully recyclable and made from recycled materials wherever possible.

Cool to be kind Cool to be kind

Cool to be kind

Sustainably sourced, 100% organic cotton and recycled polyester across all our collections.

10% off 10% off

10% off

Enjoy an exclusive discount on all clothing when you join our Ice Tribe community (UK and Europe)

Our clothing story Our clothing story

Our clothing story

Here’s the thing about dunking yourself in icy cold water. It changes you. And once you’ve tried it, you can’t stop thinking about it. Talking about it. Planning your next trip to dip. Our clothing collection is for you.  The ones who choose courage over comfort with every dip. The ones who seek the thrill of the ice and the wild open water. Celebrate the joy of the cold with soft and slouchy cottons, bold prints and resilient outerwear engineered for your journey.  For all of you sharing the cold’s life-changing power. Taking pride in your practice and showing the world what you’re made of.

Discover Dip Spots

The Best Places To Go Wild Swimming Near London

London boasts a surprising number of options for a refreshing cold-water swim, from serene lakes to invigorating river dips. Whether you prefer a structured lido experience or a secluded wild swim, there's an outdoor spot waiting for you to take the plunge.

Top 5 Wild Swimming Spots in South Yorkshire

South Yorkshire, often overshadowed by its northern counterpart, is home a hidden gem scene for the adventurous wild swimmer. Craving an invigorating dip in stunning scenery? Then look no further than the rivers, lakes, and reservoirs scattered across this striking region.