Partnerships for growth
A valued partnership
You’re invited to be part of something big. Join the Brass Monkey movement and become a valued partner, bringing the power of cold water immersion to the world, and some serious commercial benefits to your business.
Be part of the journey
We believe that cold water immersion will be as accepted and celebrated as Yoga. Something built into the everyday wellbeing routine helping improve physical, emotional and nervous system health.
Our ambition comes with action. We will be famous for the true ice bath experience. Creating accessible opportunities for everyone to try cold water immersion with flag ship stores on highstreets. We will shout about the benefits from the roof tops until everyone understands the power of the cold.
By the end of the next decade, there will be a Brass Monkey in every premium Spa across the world, in every high-end gym and in every professional sports ground.
A trend that’s here to stay
Trend data in consumer research shows that interest in cold water therapy and ice baths has rocketed 633% in the UK and 600% globally.
From a standing start, cold therapy has exploded to a c. £350m category in the last five years. Market data suggests that this growth rate will only continue and is predicted to be worth c.£1bn within the next 10 years.
As interest in ice baths increases, interest in cryotherapy is declining globally. This is no surprise due to the high cost and complexity of ownership and the locations tied to clinics. As other methods see a decline, ice baths have a huge opportunity to gain further market share.
