The growing global demand for ice baths and cold plunges
The last five years have seen a huge rise in the popularity of ice baths and cold plunges, and a growing awareness amongst gym goers of the health benefits of regular cold dipping. In the early days this was driven by residential sales, but increasingly gyms, spas, hotels, and even sports teams, have been driving demand worldwide.
Global market growth
The global cold plunge and ice bath market, valued at around US$350 million in 2022, is expected to grow at a CAGR of 6.5% from 2023 to 2028, reaching US$500 million by the end of the forecast period.
This growth is driven by increased consumer interest in recovery solutions and the integration of cold-water therapy in fitness regimes, particularly among dedicated gym-goers and professional athletes.
Over 70% of professional sports teams in North America have adopted cold-water immersion as part of their recovery protocols, further fueling demand. This trend is mirrored by clubs across Europe and the growing Saudi League, and is driving awareness in the wider market.
Commercial Sector Growth
The commercial sector, including gyms, wellness centres, and spas, accounted for over 60% of the market share in 2022
Wellness centres featuring cold therapy as part of premium offerings have seen a 25% increase in customer retention compared to those without
The introduction of “recovery suites” in high-end gyms, which typically include cold plunge tubs, has grown by 15% year-on-year globally.
Technological Advancements
Energy-efficient models of cold tubs have seen a 20% increase in sales from 2020 to 2023, with features like app-controlled temperature regulation and eco-friendly materials leading the demand
Products offering customisation, such as adjustable depth and modular designs, account for 40% of sales in 2023, reflecting changing consumer preferences
Smart cold plunge tubs integrated with smart phone apps are increasingly seen in high-tech gyms and boutique fitness centres in urban centres worldwide
Growth in Asia-Pacific
In 2022, the Asia-Pacific region contributed 25% of the global cold plunge tub market, a figure expected to grow to 35% by 2028
China, India, and Japan are leading this growth, driven by increasing awareness of health and wellness and expanding middle-class populations
The proliferation of boutique fitness chains in urban centres in these countries has resulted in a 30% increase in installations of recovery equipment like cold plunge tubs
Adoption in Wellness Tourism
Wellness tourism, valued at USD 817 billion globally in 2022, is growing at a CAGR of 8%, and cold plunge tubs are being adopted as a key feature in luxury wellness resorts
Spas and high-end resorts that offer hydrotherapy, including cold water immersion, have seen a 40% increase in bookings compared to those without such offerings
In the U.S. alone, the installation of cold plunge tubs in luxury hotels increased by 15% from 2021 to 2023, reflecting rising demand for wellness-focused hospitality
Sources:
- Research Nester – Cold Plunge Tub Market
- Technavio – Cold Plunge Tub Market Report
- IMARC Group – Cold Plunge Tub Market Analysis
- Allied Market Research – Regional Cold Tub Trends
- Grand View Research – Cold Plunge Tub Market
