Journal

The most forward-thinking gyms are evolving beyond traditional fitness, integrating holistic recovery services such as ice baths, saunas, breathwork, and nervous system training. The result? Higher retention, increased revenue, and members who stay healthier and happier in the long run.

Cold water immersion has become a game-changer in gyms worldwide, helping members recover faster, build resilience, and improve overall wellness. But adding an ice bath to your facility isn’t just about dropping a tub of cold water in the corner and expecting it to transform your gym.

Cold water exposure is rapidly emerging as a must-have amenity in forward-thinking fitness facilities. For gym owners and studio operators, adding ice baths presents a significantly more cost-effective solution compared to alternatives like custom plunge pools or 

We’ve just completed a fabulous job with the guys at 1Rebel. One of our ice baths was installed alongside a cutting edge sauna to deliver a truly unique contrast therapy experience. Our founder Dan sat down with James from 1Rebel to get his thoughts and see if he had any advice to share with businesses thinking about doing the same.

The last five years have seen a huge rise in the popularity of ice baths and cold plunges, and a growing awareness amongst gym goers of the health benefits of regular cold dipping. In the early days this was driven by residential sales, but increasingly gyms, spas, hotels, and even sports teams, have been driving demand worldwide.

Cryotherapy and ice baths have both become popular tools for improving performance, boosting recovery and supporting general wellbeing. Both therapies involve exposing the body to extreme cold to reduce pain and inflammation, and aid recovery. However, the science and health benefits they both offer vary - as do the implications for businesses.