1Rebel x Brass Monkey
Installing a custom ice bath as part of a contrast therapy suite
We’ve just completed a fabulous job with the guys at 1Rebel. One of our ice baths was installed alongside a cutting edge sauna to deliver a truly unique contrast therapy experience. Our founder Dan sat down with James from 1Rebel to get his thoughts and see if he had any advice to share with businesses thinking about doing the same.
Pioneering Recovery with Brass Monkey Ice Baths
1Rebel, a leader in boutique fitness, has introduced a game-changing contrast therapy experience by combining Brass Monkey ice baths with a state-of-the-art sauna. This addition reflects 1Rebel’s dedication to offering premium recovery solutions alongside its high-intensity classes. By incorporating cold water immersion into their facilities, they have provided members with an innovative tool to support both physical recovery and mental resilience.
Seamlessly Integrating Wellness and Luxury
The new contrast zone at 1Rebel blends cold plunges and sauna sessions to create a holistic recovery experience. Alternating between heat and cold delivers numerous benefits, including reduced muscle soreness, improved circulation, and enhanced mental clarity. The ice baths have been carefully designed to align with the club's luxurious aesthetic, ensuring members enjoy a premium experience while tackling the challenge of cold water therapy.
Enhancing Member Engagement
The response from members has been overwhelmingly positive, with high occupancy rates affirming the success of the new feature. To ensure accessibility and ease of use, 1Rebel has implemented structured programming, maintaining the ice baths at a consistent six degrees Celsius. This balance provides an optimal challenge while encouraging members to incorporate contrast therapy into their routines. Educational tools, such as breathwork guidance, further enhance the experience by helping users acclimate and maximise their time in the plunge.
Looking Ahead: A Model for Success
1Rebel’s careful planning and execution have established a strong foundation for the future of cold water immersion within their estate. By addressing operational considerations, such as drainage, maintenance, and staff training, they have ensured a seamless integration of the Brass Monkey ice baths. With plans to expand this feature to additional locations, 1Rebel is setting a new standard for recovery offerings in the fitness industry, demonstrating that cold water therapy is not only a trend but a lasting innovation.
"The numbers don't lie really! Whenever you set up something new, you’ve got some teething problems. You've got to teach people that behaviour, let's say in a new concept. But overwhelmingly our occupancy is some of the highest we've got"
James, 1Rebel Gyms
Continue reading with our Grantley Hall case study.
Brass Monkey at
Grantley Hall
Grantley Hall is a hotel nestled deep in the Yorkshire Dales, offering the ultimate in luxury across the guest experience. Their Three Graces Spa centres on a balanced wellness philosophy, blending state-of-the-art facilities with tranquil surroundings to meet the high expectations of their guests.
Grantley Hall
Grantley Hall is a hotel nestled deep in the Yorkshire Dales, offering the ultimate in luxury across the guest experience. Their Three Graces Spa centres on a balanced wellness philosophy, blending state-of-the-art facilities with tranquil surroundings to meet the high expectations of their guests.
