Welcome to the cold standard Welcome to the cold standard

Welcome to the cold standard

Book a free cold water therapy consultation

If you think cold water therapy might be a good fit for your gym or spa, book yourself a free 30 minute chat with our founder and CEO, Dan. He’ll share his knowledge and answer any questions you have about Brass Monkey and the opportunities ice baths can create for businesses like yours.

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The growing demand for ice baths
Ice baths and other cold water therapies are growing in popularity. According to a recent survey by the UK Spa Association, over a third of UK spas are planning on creating cold therapy experiences in the next 12 months.
Understand how to maximise ROI
Creating a high-end cold water therapy experience doesn’t come cheap, but there are a whole host of ways to ensure you get the best return on your investment by delivering experiences that serve your customers and elevate your brand.
The practicalities of installing an ice bath
There are lots of things to think about when planning your cold water therapy offering. We’ve worked with some of the world’s leading spas and gyms over the last few years to deliver truly bespoke and industry leading. So we’ve got loads of insights to share.
Integrating ice baths into existing gym and spa services
One of the key ways to create stand out customer experiences, and generate increased revenue, is to combine complementary practices. Combining ice bathing and saunas to deliver contrast therapy has become commonplace in high end spas and gyms, but there are lots more opportunities for forward thinking businesses to stand out from the crowd.

For businesses who demand more

Brass Monkey are trusted by some of the world’s leading spas, hotels and gyms.