Building resilience with ice baths
Cold water therapy can transform your ability to handle life's challenges, build lasting resilience using our body’s natural adaptation mechanism, and harness its power to help you thrive in today's stress-filled world.
Finding comfort in discomfort
In a world obsessed with luxury and comfort, we've forgotten the value of embracing challenge. Discover how intentional discomfort—from ice baths to small daily risks—can build the resilience you need to navigate life's certain challenges.
Building Resilience: The Science of Ice Baths and Stress Management
Discover how we build resilience through hormesis—the biological principle where controlled stresses, like stepping into an ice bath, creates positive adaptation that helps us combat today’s biggest health crisis: chronic stress.
Discomfort means growth
For Mark Whittle, cold water therapy symbolises growth. He swapped the salary and label-led corporate life for a performance and mindset coaching business, working with some of the most famous names in sport. He uses the cold to teach his clients how to push through discomfort - training the mind to choose the difficult path to access their potential and get closer to what they’re really capable of.
Ollie Ollerton: survive and thrive with ice baths
As a former UK special forces combat frogman, Ollie Ollerton mastered extreme cold water operations at elite levels. Now a dedicated cold therapy practitioner with his Brass Monkey ice bath, he shares his do’s and don’ts to build extraordinary resilience—without sacrificing safety.
Our articles on ice baths and resilience
Learn more about resilience in our guide to deliberate cold exposure.
Master your mental, emotional and physical health with our one-stop guide to deliberate cold exposure. Get the science behind the benefits, discover why it’s so good for you and how to get started.
We make the worlds finest ice baths
The ice has the power to change us for the better. Make us stronger. More resilient. More in control. That is why we build the world’s finest ice baths and cold plunges.
FAQs
Resilience is the ability to adapt and recover from adversity, trauma, or stress. It allows individuals to maintain or regain mental, emotional, and physical well-being after challenges. It’s not an innate trait but a dynamic process that can be developed through coping strategies, cold water therapy, social support, and self-awareness.
Stepping into an ice bath does more than cool your body—it engages hormesis, where controlled stressors create powerful adaptive benefits.
Hormesis describes how low doses of stress improve resilience while excessive stress is harmful. Brief, controlled cold exposure prompts the body to adapt, enhancing resilience against daily stressors.
Humans have adapted to stressors like famine, extreme cold, and heat over thousands of years. Today, we can harness this in a safe environment to counteract modern chronic stress.